Newton Smith Group is an expert advisory services firm providing consulting services to health plans, providers, vendors, VC/PE firms, associations and other professional service firms to help them optimize Medicare Advantage and Star Ratings performance. We provide an array of consulting services from strategic planning to tactical execution and fractional staff augmentation, aligning our services to each client's business preferences and objectives using a customized approach for every client.
Our team consists of experienced consultants with extensive experience in Medicare Advantage, Star Ratings and health plan leadership. We support defined projects, retained services and leadership development, with a goal of rapid success and long-lasting relationships. We combine our expertise with a forward-looking lens on regulatory and technical requirements to deliver effective, sustainable, future-proofed solutions to our clients.

BeneLynk is a national provider of Social Determinants of Health (SDoH) solutions for Medicare Advantage and Managed Medicaid health plans. We serve plans and their members by creating a human-to-human connection and providing the assistance a member needs to get the benefits they deserve.
By employing one dynamic conversation that flows organically to meet SDoH challenges, we build stronger human connections that are supported by innovative technology. Our mission is to improve lives and positively impact SDoH barriers by providing our healthcare partners with the information they need, and people with the advocacy they deserve.

Birdsong Hearing Benefits™ LLC, is a hearing benefits manager that views hearing care as total care. We provide hearing benefits to Health Plans, Employers and Unions. Products include benefits for Medicare Advantage and Commercial lines of business. Through listening to health plans and groups, Birdsong has designed and built its products and services focused on you and your member’s experience. Birdsong delivers a whole health focus that helps plans and groups differentiate themselves from their competition. We provide superior quality of hearing care by being a provider partner of choice to a nationwide hearing care network of providers. Through partnering with Birdsong, a plan or group can gain valuable insights through Birdsong’s rich Hearing Health Intelligence Platform. Are you ready to hear more? Stop by our booth or go to BirdsongHearing.com. We would love to discuss how we can help you achieve your hearing benefit goals.

Why do marketers love using Hallmark cards? Because they’re opened, read, understood and acted upon better than any other marketing format. In a world where most marketing is largely ignored, Hallmark cards break through the online and offline advertising clutter, foster loyalty and increase ROI with your critical audiences. As the business-to-business unit of Hallmark Cards, Inc., Hallmark Business Connections focuses on ever-evolving cultural and relationship needs and helps companies leverage the unique permissions given to a Hallmark card to make deep emotional connections that influence behaviors and build lasting loyalty. Just like you rely on Hallmark to strengthen your personal relationships, you can count on us to keep your business going and growing.

As Medicare health plans strive to improve outcomes and lower costs, they often overlook a critical element: the caregivers who play a pivotal role in members' health. With 85 to 95% of care occurring outside of clinical settings, the clinical education and support of caregivers have a significant impact on everything from medication adherence to readmission rates to end of life care. Family First provides the first claims validated ROI, expert-led, and clinically-proven caregiving solution for health plans, working closely with members and their families to uncover and resolve caregiving challenges. This approach not only lowers claim costs but also enhances outcomes and member satisfaction.

Family First's best-in-class Care Experts have decades of experience integrating clinical and social data to address barriers to care, ensuring that members receive holistic and comprehensive support. Our solutions are designed to reduce medical spend, boost member satisfaction, close care gaps, and improve Star Ratings and HEDIS measures. Partner with us to lead the way to better outcomes through caregivers.

At Annova Solutions, we empower healthcare payers, particularly Medicare Advantage plans, to optimize performance and achieve superior outcomes. With expertise in V28 coding, concurrent coding, and AI-driven solutions, we help organizations improve financial accuracy, elevate data quality, and ensure regulatory compliance with ease.

We enable healthcare payers to enhance the member experience, boost Star Ratings and achieve operational excellence. Our focus on efficiency and quality improvement equips Medicare Advantage plans with the tools and expertise needed to drive better financial performance, maintain compliance, and achieve long-term success.

EyeMed Vision Care is a leader in vision insurance benefits.1 We deliver stand-out vision benefits centered around an outstanding member experience focused on choice, convenience and savings. Our unmatched value helps offset rising healthcare costs and lowers member out-of-pocket costs. EyeMed boasts America’s largest vision network2 with a diverse network of independent ODs, retail and online providers, including LensCrafters, Pearle Vision and Target Optical. No wonder 99% of clients agree we deliver value, that’s why nearly 98% of EyeMed members use their benefits in network.1 EyeMed is a Top-Tier Partner of the OneSight EssilorLuxottica foundation, a registered charitable organization that helps create access to vision care for people in need globally. EyeMed is based in Cincinnati, Ohio. Learn more ateyemed.com or LinkedIn .

Astrata is a digital quality company offering a suite of products and services for health plans and value-driven providers moving from paper-based clinical quality measures to digital clinical quality measures, as required by NCQA and CMS. Astrata’s products make it possible to better measure and improve healthcare quality, a foundation for moving to value-based care. Astrata’s value propositions include dramatic efficiency gains, higher clinical quality rates, and increased quality bonus payments.